Wettest June increases holiday searches
July 6th, 2012 by elisa

Summer downpour picture by Flickr user emilio labrador

Summer downpour picture by Flickr user emilio labrador


It may not come as a surprise that operators are reporting an increase in sales this June, as it has been the wettest on record. This could coincide with the latest research which also revealed that Monday is the most popular day to search for a holiday online.

On the Beach claimed its European destinations bookings were up 20% year-on-year in the past fortnight. A similar rise in online searches has been reported by Thomson. An independent study for Thomas Cook earlier in the year found the one in five Brits are prompted to at least think about a holiday when it’s bad weather.

The statistics really are gloomy for this June’s weather, quite literally, as it’s been the second dullest June on record, with only 119.2 hours of sunshine, according to Met office figures. The Met office also recorded the wettest period from April to June since records began in 1910, and coolest June since 1991.

Head of online marketing at Thomson Nathan Timmins said: “Over the last month the Balearics, Spain, Greece, Tunisia and Morocco have proved popular as Brits look to escape to sandy beaches, beautiful weather and resorts that they know and love.”

On the Beach marketing director Alistair Daly said : “The bad weather has clearly had a positive effect on Brits booking foreign holidays and we have seen a 20% rise in sales of holidays to destinations across Europe over the past couple of weeks.”


Has the weather prompted you to look at holidays? If so, be sure to check out our main site Villaseek for some beautiful getaways.


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