Brits not that green in travel decisions
July 4th, 2011 by elisa

A Eurostar survey has found that Brits appear less likely to be concerned with their environmental footprint through flying in comparison to the French or Belgians.

The study used 3,000 adults in the UK, France and Belgium, it found that over 55% of Brits take up to three flight based holidays a year, compared to 38% of French people. 28% of Brits and French cited travel time as a major concern when planning their holidays compared to 24% of Belgians.

People travel further from a younger age now that travel is more accessible and cheaper, therefore having a larger carbon footprint much earlier. Less than 3% of over 65s in the UK went on their first overseas holiday before they were five years old, compared to almost half (48%) of 18-24 year olds. The statistics for Belgians are similar, with over half (57%) of 18-24 year olds taking their first holiday abroad before their fifth birthday, compared to only 36% of French 18-24 year olds.

Eurostar says that studies have shown that 27% of an average consumer’s annual CO2 emissions are generated from leisure and holiday activities, compared with only 18% caused by driving. It adds that flights account for over half (52%) of the total emissions of a customers holiday.

Head of Environment and Energy for Eurostar Peter Bragg said: “We know that many of our customers are concerned about environmental issues, yet this research shows that when planning their holidays, only a few consumers are willing to make changes to reduce their carbon footprint. There are confusing messages around the issue but as people are now travelling from a younger age, it is crucial that they understand there are sustainable travel options available.”


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