Eurostar’s ‘Little Break, Big Difference’ campaign is making a difference to recent sales figures
October 16th, 2009 by elisa

Eurostar by siddhu2020.

Eurostar logo by Flickr User siddhu2020

Eurostar has reported a marginal recovery of their sales during the third quarter of the year. The high-speed Channel Tunnel passenger rail service said overall sales revenue was up 6.8% on the same period last year; however sales and revenues for the year to date are down slightly and the business travel environment “remains challenging”.

Chief executive Richard Brown said that whilst the economic climate remains difficult there are signs that the worst might be over for the business market. “In recent weeks a number of our major corporate clients have eased their business travel restrictions. Although it is early days, this may be a sign of an upturn.”

Overall ticket sales between January and September 2009 totalled £504.9 million. Since the beginning of the year Eurostar has carried 6.9 million travellers – down 0.9% on 2008. However, there was an 11% increase in passengers travelling outbound from the UK and a 7% increase of passengers travelling inbound from the Continent year on year.

This increase seems to have come from the ‘Little Break, Big Difference’ advertising campaign which encouraged UK travellers to take £59 return fares – a rate which Eurostar has kept the same for six years.

Brown said: “Today’s figures show that despite tough times, people are increasingly realising the great benefit of travelling with Eurostar. These individuals are part of what we call the ‘Eurostar Generation’; travellers who over the past decade and a half have experienced significant changes to the way they live, work and play as the network of high-speed rail services steadily grows.”

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