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Smartphone users don’t browse, they ring
Feb 28th, 2014 by elisa

What’s the point of using a smartphone to book travel online when you are just going to ring the company anyway?

According to a new study from Google, 94% of smartphone users resort to contacting a business direct when searching products on their phone.

The travel sector’s click-to-call service, when mobile users can click through to call the company, has proved to be particularly popular. The service is mainly used during the purchase phase, and over half of the 1,500 people questioned would call a travel business to change their reservation or booking.

40% of people using their phones to search will resort to phoning a company when reserving a hire car, 37% when searching hotels, and 30% when looking at flights.

According to IAB Travel Audit 2013, 42% of the top 50 UK travel companies optimise their search results for mobile, and 45% of those use the click to call service.

Websites can only give so much information, and these results seem to show that many of us still like to conduct certain transactions person to person.

Where do Brits take their tea?
Jan 23rd, 2014 by elisa

Teabags picture by Flickr user dullhunk

Teabags picture by Flickr user dullhunk

Everywhere, it seems! More than a quarter of British holidaymakers have to take teabags with them on holiday. 

The research by Norwegian Cruise Line found 26.5% of Brits can’t leave home without their teabags, and a surprising 24% want to feel their holiday is a home away from home by packing their slippers.

Reasons for going away on holiday were mainly to escape the British weather, while 6% wanted to get away from their neighbour and 5% their partner!

The survey of over 2,000 people also found that one in five passengers have holiday superstitions or rituals, such as avoiding the number 13 in their seat number, hotel room or floor, and wearing the same outfit every time they travel.

Francis Riley, Norwegian’s vice president and general manager, international, said “British holidaymakers appreciate being able to explore new experiences on holidays, however like to have their home comforts and traditions with them as well.”

 

Do you have any holiday rituals or superstitions? Tell us in the comments box below!

Save money by flying on a Tuesday
Aug 28th, 2012 by elisa

Now if you work, it often makes sense to save on your annual leave days by going on a holiday over the weekend, therefore stretching your holiday days further across the year. This may seem like a sensible option, but according to a report by consumer magazine Which? catching a flight at the weekend could prove very costly.

The cheapest day to fly was found to be Tuesday. The report found that an Easyjet flight from Gatwick to Alicante on a Tuesday was around 35% (£28) less than the same flight on a Friday.

Tips to avoid higher fares also include travelling on early flights (before 7.30am) on British Airways, with the reverse being true for low-cost airline Easyjet, whose fares are more expensive between 5.45am and 11am. If you are staying in a hotel at your destination however, it may be prudent to incorporate the extra night’s cost if you opt for an evening flight to your destination. It might be more cost effective to rent a villa or holiday cottage instead, especially if you are travelling as a family.

The most expensive day to return from a holiday is also at the weekend, on Sunday. The cost could be around 45% (£56) more expensive with the same carrier than their Thursday return flight.

In an article in the Metro, Which? executive director, Richard Lloyd, said: “With household budgets squeezed, holidaymakers will want to make sure they are getting a good deal on their flights.

“We found that people can save a significant sum of money if they shop around and can be flexible, changing the day or time they choose to travel.”

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