The latest TripAdvisor Choice Awards for Destinations show a marked shift in desired city breaks for 2014.
Traditional destinations such as Paris, Barcelona and New York have all dropped significantly down the rankings, making way for more Asian destinations, with Beijing, Hanoi, and Shanghai all breaking into the top 10 for the first time.
Other favourites, such as Sydney, fell 12 positions to 22, and San Francisco fell 18 places to 25. London, however, remains as popular as ever and maintains its number three position for the second year running. It was pipped to the top spots by Istanbul and Rome, taking first and second place respectively.
TripAdvisor spokesperson James Kay said: “It is interesting to see traditionally popular destinations Paris, New York and Barcelona drop down the rankings.
“This year’s results show that there are a number of destinations around the world that are starting to compete with the more traditional ones.
“However, London still continues to sustain its position in the top five and while there is no doubt the birth of the royal baby helped keep the eyes of the world on London in 2013, but the capital’s continued appeal among travellers around the world surpasses any one event.”
In the UK Awards, two seaside destinations crept into the top 10 this year. Torquay in Cornwall is in a very respectable third place, and Llandudno in Wales sits pretty in eighth place.
The awards were determined by an algorithm on the TripAdvisor website that took into account the quantity and quality of reviews and ratings for accommodation, attractions and restaurants gathered over a 12-month period.
The 2014 TripAdvisor Travellers’ Choice Destinations winners
World’s top 10
9. Siem Reap
Europe’s top 10
9. St Petersburg
UK’s top 10