Value for money is still top of most people’s priorities when booking a holiday in 2014, according to the Travel Trends Report 2014.
The report by ABTA and the Foreign Office predicts “cautious optimism” for the year ahead.
“We know that Brits hate to cut back on their holidays and after several years of tough market conditions, we are seeing early signs of more optimism amongst British consumers,” said ABTA chief executive Mark Tanzer.
“However, with the squeeze on household budgets continuing, we are expecting that tried and tested destinations and package holidays will continue to perform well in the coming year. We are also expecting a range of other overseas destinations to prove popular in 2014, as well as another good year for domestic tourism after the heatwave in the UK in summer 2013.”
The report includes a list of “destinations to watch” for 2014:
Great news for domestic tourism also; the feel-good-factor created by the Olympics and Jubilee in 2013’s sunny summer is likely to continue over into new year bookings.