We’ve all wondered where a plane flying overhead might be going, what exotic location and the sort of people going there. Now those questions can be answered, at least the destination part anyway, on the new BA interactive billboards.
British Airways’ global creative technology agency, Ogilvy 12th Floor, developed the billboards for the latest ‘magic of flying campaign’ to be shown in Chiswick in west London and in London’s Piccadilly.
Aircraft flying overhead are tracked and the billboard display is interrupted as the plane flies overhead with a picture of a child pointing at it, accompanied by its flight number and departure destination. For example, it may read “It’s the BA0234 from Los Angeles,” and be followed by some other relevant information about the route or an offer.
BA head of UK and Ireland sales Richard Tams said: “Sometimes we forget how magical flying can be. The first time anyone gets on a plane is an unforgettable experience and we want to remind our customers of that feeling.
“We’ve all had conversations with friends and family wondering where the planes are going and dream of an amazing holiday or warm destination and this clever technology taps in to that and reminds people how accessible the world can be.”