Vanilla Air is the rebranded name of the budget arm of All Nippon Airways’ airline. The reason? Because it is “loved by everyone in the world”.
Initially a joint venture between All Nippon Airways (ANA) and Malaysia-based AirAsia it had the name AirAsia Japan. However, ANA now wholly owns the carrier so a name change was deemed appropriate.
Airline executives took a month and a half to decide on Vanilla Air from around 200 options.
“We chose vanilla as our brand name because it is popular and loved by everyone in the world,” the airline’s president Tomonori Ishii told reporters in Tokyo. “I think it is a very cute name.”
Vanilla Air will begin flights in late December with a fleet of two aircraft, to be leased from ANA. The target market will be travellers heading for holiday resort destinations in Asia.