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Easyjet and UNICEF ‘Change for Good’ campaign raises over £1.4 million
July 18th, 2013 by elisa

A spare £2.3 billion in foreign currency is being held by holidaymakers and business travellers after their trips. This averages at £46.98 in holiday currency per Brit according to research by YouGov for Easyjet.

Easyjet, in partnership with the United Nations children’s charity, UNICEF, launched the ‘Change for Good’ campaign last year. The airline collected spare foreign currency from Easyjet passengers to go to the charity, raising £1.4 millon to date to go towards vaccinating children and mothers against life-threatening diseases in countries across West and Central Africa.

The airline relaunched its collection scheme on Monday (15th July) with the aim to collect even more to help UNICEF’s valuable work. 

David Bull, executive director of UNICEF UK, said: “Rather than letting that loose foreign change go to waste in a sock drawer, we are urging people heading home from their holidays to make their spare currency go further by donating it to Unicef.”

‘Change for Good’ is UNICEF’s global initiative run in partnership with leading airlines across the world. The airline partners include: American Airlines, Qantas and Cathay Pacific as well as easyJet in the UK. In total, ‘Change for Good’ globally has raised over £53 million for UNICEF’s work with children.

You can donate to the cabin crew on the aircraft after your journey, or online.

 


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