The USA’s tourism body, Brand USA, has teamed up with British Airways to launch 60- and 30-second TV adverts to rekindle the love for the country and increase tourism to the US from across the world.
The TV adverts will also be supported by digital and print advertising as part of the ‘Land of Dreams’ campaign, which will run until 4th March.
The last Brand USA advertising campaign was launched for three months from May 2012 and led to a 14% increase in intention to visit from the UK audience.
If the USA is your ‘land of dreams’ then make sure to check out our extensive range of villas. We particularly like Florida, check out why in our latest blog post.