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How age affects 2013 holiday trends
January 30th, 2013 by elisa

Spain is still a firm favourite - this villa is in Moraira and only 10 minutes' walk from the sea!

Spain is still a firm favourite – this villa is in Moraira and only 10 minutes’ walk from the sea!

According to new research, budgets for holidays differ by up to £280 per person depending on their age.

The TravelSupermarket survey of 5,000 British holidaymakers revealed their holiday habits for 2013 as well as the average amount they are willing to pay for their main holiday in each age bracket.

Over 50s spend the most on comfortable travel and accommodation, with the 50-59 age range willing to be the most experimental with their holiday plans, picking less typical destinations.

The longest and most expensive holidays tend to be taken by those in the 60-69 age group at £794 per person, plus £454 on spending money (£1,248 total). These are also most likely to take more than one main holiday each year. Those over 70 are most likely to stay close to the UK with Spain and France as firm favourites.

The most adventurous age group are the youngest, 18-29. These are most likely to go on activity holidays such as skiing or mountain biking, but like to do so on a shoestring, paying the least out of all those surveyed (£540 on accommodation and £428 spending money). They are also most likely to be influenced by a place’s culture when making decisions; Asia is very popular for this age group.

30-39 are the family focused bunch, least influenced by the weather and always considering family facilities. The beach (37%) and villa holidays (18%) are most preferable – Villaseek and UK specialist HolidayCottages.cc can help with both! The Algarve is one of the most popular destinations, and on average they spend £585 on travel and accommodation, plus £452 in spending money per person.

40-49 year-olds are still family focused and tend to head away during the school summer holidays in August. Most popular are beach holidays (39%) in Spain (12%) staying in self-catered accommodation (23%). They are also most likely to take more shorter breaks away in addition to a main holiday with £580 on travel and accommodation and £449 on spending money per person.

“At this age, a lot of holidaymakers will still be heading abroad with their families. Typical family breaks, such as beach holidays in Spain will be fun for everyone, but for those looking to go on shorter breaks too France and Italy are also worth a visit.” said Bob Atkinson, TravelSupermarket’s travel expert.


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