Easyjet drop advert after social media pressure
January 16th, 2013 by elisa

Easyjet has been forced to drop an ad campaign after it made a ‘cheap jibe’ about UK coastal town, Margate.

It is not the first time that Easyjet has had to withdraw an advert, but this is one where social media has led the charge to get it removed.

The poster campaign ran on UK rail networks and used the strapline: “This year, end up in Malaga, not Margate.”

A picture of the poster was taken by blogger, James Kennell, which he posted on Twitter. The picture was retweeted many times over, causing fury against Easyjet from Margate residents.

One Twitter user called @seasidelandlady tweeted: ‘@Easyjet How VERY dare you talk about OUR town like that, you can keep your cheap trips, and cheap jibes £letsallstacationatmargate Grrr.’

Local councillor, Will Scobie, also defended the town’s reputation by claiming that it had just been named one of the top 10 places in the world to visit.

“We’ve got exciting local shops that you can’t find anywhere else, the new Turner Contemporary art gallery and an air show this summer. EasyJet picked the wrong place to insult with their campaign” he said.

Easyjet has stopped running the ads and has apologised for any offence caused. It said in a statement: “There was no intended criticism of the town but, of course, we apologise to any residents of Margate who have been offended by the campaign.”

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