A new move towards paperless technology, Virgin Atlantic claims to be the first UK based airline to use the iPhone and iPod Touch application, Passbook, for its boarding cards.
Passbook allows users to store tickets, store cards and other forms of mobile payment on their devices. Customers can have their boarding pass sent straight to their phone when they check in online. This will then be scanned at the departure gate before boarding the flight, meaning no more last minute printing of boarding cards folded up and shoved to the bottom of the bag before leaving for the airport.
Simon Lloyd, Virgin Atlantic’s director of marketing said; “We continually look for ways to enhance our passengers’ experience when they travel with us and that begins before they even reach the plane.
“Passbook integration works seamlessly with our website – and will enable a speedy check-in and ensure your boarding card is stored safely and securely in the Passbook app on your iPhone or iPod touch.”
Passbook stores the boarding card data in an industry standard barcode which can be scanned and read at departure gates at all Virgin Atlantic UK departure airports – Heathrow, Gatwick and Manchester. The airline says that it can also be used at selected airports around the world, with more in the future once authorities approve it.