In an attempt to gain more revenue and resolve its debt issues, Air India, is planning on carrying advertisements on the outside of its aircraft.
The airline has 111 aircraft in its fleet, and a source in the national carrier was quoted in a report in Business Today as saying: “Ads can be placed on the tail or the hull of the aircraft”.
Additional plans are to advertise inside the cabin, and also on the 22 million boarding passes issued each year in an attempt to recoup the losses and loans of USD12billon (£7.6bn).
“The passenger may or may not see the advertisement on the aircraft body. But the passenger will definitely see advertisements on panels, bins, screens, pillows and seat covers,” the source said.