“Cheap holidays” is the most popular search term when looking for holidays online, according to a report by Greenlight.
2.7 million holiday-related searches were made during May, with a fifth using “cheap holidays” to find what they were looking for, showing that cost is an important factor for holidaymakers.
The Holidays Sector Report found that 16% searched for “holidays”, 6% for “direct holidays” while ski, turkey, package, all-inclusive and last minute holidays accounted for 15% between them. Other keywords made up 43%. Searches for cheap holidays actually increased from April to May.
The most popular searches used generic words, accounting for 66% of searches while 15% were for short-haul destinations and 19% for longhaul in May.
It would be interesting to see the figures for June and July as agencies have reported higher bookings, which they have put down to the terrible weather the UK has been having!