The ‘little piggy’ bank advert which claimed up to 30% off every seat, every route, every day by Easyjet has been withdrawn after an order from the Advertising Standards Authority.
Customers complained to the ASA that some of the available fares were the same price as before the promotion started. Easyjet argued that the seats were still discounted, but they were in a more expensive price bracket as the cheaper flights had sold out.
The advertising watchdog also found that the discount was not as high as 30% on more expensive peak time flights and banned the use of the advert and told the company to in future ensure at least 10% of seats be available at the advertised discount. The ASA also insisted that the airline had to include information about its pricing structure.