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British beach bums
October 6th, 2011 by elisa

In a country which has some of the longest working hours in Europe and little free time, it’s unsurprising that a recent survey on trip choices by ABTA found that Brits still prefer to flop down on a beach for their holidays.

City breaks, cultural trips and activity holidays lagged a long way behind the option of sitting on a sunny beach and relaxing. 37% said the beach was the way to go, and only 17% chose a city break. A further 11% picked cultural trips and  8% were romantic souls who said they most looked forward to romantic getaways. Even fewer, 4%, chose to go on sport filled adventures.

Beach holidays were the most popular among the 35 to 44 age group, with 44% choosing this type of holiday above any other, while the 45-54 were the most romantic, with 13% of them choosing a break away with that someone special.

The ABTA Consumer Trends survey also found that most prefer to holiday with family or their partner, with only 16% choosing to go with friends and just 9% of men and 2% of women opting for solo travels.


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