Foreign holidays the preserve of the rich
September 12th, 2011 by elisa

According to Mintel‘s British Lifestyle report, holidays abroad are becoming the preserve of the better off as overseas holidays sold less last year than at any time since 2000. The total spend on leisure travel last year also fell to a five year low of £34bn – £2bn less than in 2007 – but the average spend on holidays continued to rise.

However, the report found that tour operators have still been able to increase their average selling price by remixing their portfolios away from cheaper packages towards higher-value, mid-haul and all-inclusive holidays. Holiday volumes should also pick up in line with the economy, but this is unlikely to return to its former glory until 2016.

“Foreign holidays are increasingly the preserve of better-off consumers,” it said. “Almost half of people (46%) with incomes in excess of £50,000 per year will take a holiday to cheer themselves up when they’re feeling down but this compares to 22% amongst those living in households with an income of less than £15,500.”

Over half of people spoken to for the report said they booked holidays online in order to try to get a cheaper deal, admitting that they would go with a tour operator they had never heard of to achieve this; even though a third of them agreed they weren’t sure whether to trust them.


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