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BA’s new marketing campaign
August 29th, 2011 by elisa

British Airways has not had the best time of it over the past two years during its dispute with the Unite union. Its reputation has suffered, so as a result the airline is launching a marketing campaign which it hopes will help to rekindle pride among both its staff and its customers.

The campaign, at a cost of £1.5m, will focus on the airline’s heritage with a 90-second film that addresses five decades of BA and its place in aviation’s history.

According to Marketing Magazine, images of BA staff will feature prominently in the campaign. The campaign follows an internal communications project intended to inspire pride in the brand among the 32,000 staff.

 


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