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More misleading ad campaigns
August 4th, 2011 by elisa

Another misleading ad campaign, this time by Jet2.com as it has been ordered not to repeat a recent poster and website campaign.

The Advertising Standards Authority partially upheld a complaint that the campaign, which featured a beach scene with a parasol and palm tree, mislead customers into thinking the flight sale was applicable to all its summer destinations. The advertised fare was in fact only available to three destinations, Amsterdam, Belfast and Dusseldforf – none of which has a beach with palm trees.

As the lead-in prices to all other destinations was included in the advert, the ASA said it was not ‘materially misleading’ but it ruled that consumers could be misled into believing the sale applied to all Jet2.com routes.

 


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