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Football failure is travel’s gain
July 6th, 2010 by elisa

England’s World Cup failure is the travel industry’s gain, as predicted in my previous blog on the subject.

Ryanair reported the best week of business at Liverpool airport last week after England were knocked out of the Cup by Germany. Bookings surged to all destinations – except, rather unsurprisingly, to Germany.

The low cost airline says week-on-week comparisons showed football fans made plans to leave the country in their droves as soon as England were defeated.

Ryanair’s Stephen McNamara said: “English football fans sent our booking system into overdrive as soon as their football team crashed out of the World Cup with bookings soaring by 30% in just one week to destinations throughout Europe – except Germany.

“It is clear that football fans wanted to snap up one of Ryanair’s guaranteed lowest fares, before the national team returned to England, so that they could look forward to a great value summer holiday.”

Is this a representative number? Have any World Cup fans who read this blog done the same? Were you planning on booking a holiday anyway or did the defeat spark off the desire to fly away somewhere for a bit of R & R?


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