Good news for travel trade if England don’t win
June 23rd, 2010 by elisa

As disappointing as it would be if England don’t get through to the next round of the FIFA World Cup today, the travel industry will at least have something to smile about as in the past when England have dropped out of previous tournaments it seems that fans react by treating themselves to a holiday.

It’s predicted that the industry could gain an extra £10.4 million through approximately 15,000 bookings that would otherwise never be made if the worst does happen today.

“While England remains in the tournament we traditionally see lower than usual booking numbers. However, looking at data from previous World Cups, it’s clear that as soon as the team is knocked out we see booking numbers bounce back almost instantly” said Trevor Davis, Director of retail distribution of Co-operative Travel.

 “If England fails to match their previous performances of reaching the quarter-final stages in major tournaments, then we expect to see bookings rise much earlier giving us a considerable boost to sales.

“We believe that for the travel industry as a whole this could be worth over £1 million in bookings for each day. This is more than £10 million extra in sales if the team fails to progress on Wednesday rather than lasting until the quarter-finals.”

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