A brand to be seen no more? Picture by Flickr User Pex Cornel

A High Court battle between Easyjet senior management and the founder Stelio Haji-Ioannou over ancillary revenue limits  begins on Thursday this week (10th June).

Sir Stelios, who owns 38% of Easyjet’s shares, resigned from the board last month and has noted his distaste for outgoing chief executive Andy Harrison. He’s also unhappy with the board’s choice to spend money on aircraft instead of giving shareholders a dividend. He believes the airline is now receiving more than a quarter of income from ancillary areas which is against an agreement the two parties had agreed to uphold.

In addition to this battle, it emerged at the weekend that Sir Stelios now wants to set up an online travel agency which will use the Easyjet name. He currently licenses the name to the airline for £1 a year. A worse-case scenario for Easyjet is that it would have to rebrand.