Villa booking boom for 2010
February 9th, 2010 by Tom Kerswill

Villa Parade
Holiday-starved Britons are splashing out on longer, more expensive peak season villa holidays for 2010 following last summer’s holiday cut-backs. Newly-released figures from holiday company Villa Parade suggest that January saw some of its highest-value bookings ever,.

The company’s January sales trends show that longer duration holidays of 10,11 and 14 nights are more popular in 2010 compared to previous years – up 30 per cent on last year, when the seven-night short holiday was the most opted for choice.

With the recession having officially come to an end, it seems that people can afford to commit to spending more on a family holiday as they’re booking for peak-season, in advance, instead of waiting for last minute breaks, as in 2009.

Nick Bartholet at Villa Parade commented: “January has seen much more interest from customers booking peak-season breaks of a longer period compared with 2009. It’s a great start to the year as we had our highest value booking in our trading history in January.

“We’ve been hearing from customers booking this year, that they missed out on a big holiday last year, due to the effects of the recession and many who usually book villa holidays for half-term or the Easter break are choosing to splash out more this year on a longer summer holiday.

“Because of this demand for longer holiday periods, we’ve increased the amount of properties which are available for durations of between 10 and 14 nights and have also added Friday as a turn-around day to provide more flexibility for customers and to coincide with cheaper air-fares.

“It seems that booking patterns we were used to seeing before the recession have come back with a boom – a great start to a new decade for the luxury villa holiday industry.”

Villa Parade are offering some good-value spring deals – for example, villas with outdoor hot-tubs from as little as £595 per week.

Villa Parade say they’ve seen increasing demand for villa holidays over the past couple of years. Back in September, they added 40 new mediterannean properties to their portfolio.

You can save £25 through VillaSeek by using saving code HVVP1 online at Villa Parade’s website, or call 0844 72 00 40. Villas are available from £395 per week, excluding flights.

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